Hungarian Investment Promotion Agency

The Belgian-owned SUGO FOOD is Hungary’s only producer of tortilla chips and a significant player in the frozen vegetable market. The company was established in 2019 by Roger & Roger NV, which launched operations in Baja by restarting a facility that had been facing closure. Since then, the company has become a key economic player in the region.

As part of its latest EUR 45 million investment, SUGO FOOD will install a new freezing production line suitable for processing peppers and broccoli, with an annual capacity of approximately 4,000 tons of finished products. In addition, a new potato chips processing plant will be constructed, further strengthening the company’s market presence. The project also includes the construction of a 4,200 sqm production hall and warehouse, as well as the acquisition of modern processing and logistics equipment.

The development includes the expansion of the existing solar power system and the installation of energy storage capacities, contributing to the company’s sustainable operations. The project contributes to the long-term economic stability of Baja and its surroundings, while reinforcing local supply chains through continued reliance on domestic agricultural producers.